An AI customer-service employee for a leading UAE bank
TACA was evaluated not as a chat system but as an intelligent customer-service employee, answering complex banking questions in Arabic and English.
We Build AI-First Organizations
Strategy. Intelligence. Agents. Execution. People.
From AI strategy and leadership to intelligent agents, continuous intelligence, transformation governance, and workforce capability — TOOT helps organizations move from AI ambition to measurable impact.
The TOOT AI Stack™
Leadership, capability, intelligence, AI workforce and execution: one integrated portfolio, with TOOT AI strategy, governance, engineering and integration underneath the entire stack.
Nukhatha develops the leaders.
AI transformation begins with leadership, strategic choices, governance, and the ability to turn opportunities into execution.
Explore Nukhatha AI for Leaders
Tabshora develops the people.
Move teams from awareness to practical AI use through hands-on labs, structured learning journeys, and role-based capability development.
Explore Tabshora AI LAB
RASID provides intelligence.
Monitor what matters, understand why it matters, and transform fragmented information into actionable intelligence.
Explore RASID
TACA provides the AI workforce.
Deploy intelligent AI agents that understand your business, connect to your systems, communicate naturally, and execute work.
Explore TACA
ProofPulse governs transformation and execution.
Move AI initiatives from presentations and plans into governed, evidence-based execution.
Explore ProofPulseTOOT brings everything together.AI Strategy • Data • Governance • Integration • AI Engineering
Trusted by governments, media and enterprises
Start here
Not sure where to start? Start with an AI Lighthouse Discovery.
In two weeks of business-led discovery we find the first AI use case worth building, check that your data supports it, and agree how success will be measured.
For executives and transformation leads who know AI matters but not where to begin.
Set-up
Sponsor and team, scope, working rhythm, data access, and the legal and security starting position.
Business discovery
How the business runs: departments, workflows, pain points and where value is lost.
Systems and data
The systems, reports and spreadsheets behind the work: data owners, history, quality and access.
Choose the first use case
Candidate use cases ranked by business value and data readiness; one is chosen, with acceptance criteria.
What you receive
- A discovery report
- A ranked list of use cases, with business value and data readiness
- The chosen first use case and its acceptance criteria
- A decision log and a risk log
- A recommended next step: build the use case, train your teams, or deploy a TOOT product
Two weeks: the discovery phase of the eight-week AI Lighthouse.
Quoted per organization, based on scope.
TOOT Holding
TOOT Holding engineers transformation in the AI era: a global engine that combines consultancy, media and advanced learning technology.
- Years in telecom, media and AI, since 2004
- 20+
- Companies in the TOOT group
- 7
- Global technology partners
- 15
- Learners on Tabshora AI LAB
- 6,000+
Harnessing the power of AI to revolutionise education, media and telecommunications.
About TOOTUse cases
AI at work for governments, broadcasters, banks and technology companies.
MediaTraining program
Al JazeeraNewsroom workflow and social-media training for Al Jazeera Arabic
A new generation of newsroom functions and workflow around the changes social media brought to news, with a custom course for the Al Jazeera Arabic newsroom.
EducationTraining program
Ministry of Information, Oman, and partnersAI capability programs for government and media
Hands-on AI training for public institutions and newsrooms, including Oman's Ministry of Information, Civil Aviation Authority and Chamber of Commerce and Industry, and the Al Jazeera Media Institute.
News and events
RASID AI News: a daily briefing on artificial intelligence
RASID now publishes a short daily AI news bulletin in Arabic and English. Each edition pairs one news story with a RASID analysis of what it means and what to watch next.
Read more: RASID AI News: a daily briefing on artificial intelligence
Tabshora AI LAB partners with Luminus Technical University College (LTUC)
LTUC and Tabshora AI LAB signed a cooperation agreement that gives students of LTUC's Abdulaziz Al Ghurair School of Advanced Computing (ASAC) training and job opportunities, pairing BTEC's applied learning with Tabshora's hands-on AI work.
Read more: Tabshora AI LAB partners with Luminus Technical University College (LTUC)
The first AI Nukhatha boot camp concludes in Salalah
Director-Generals and government leaders from ministries and governorates across Oman sailed through five interactive training islands, facing live simulations such as a sovereign cyber-breach crisis and a sovereign component auction. Designed by TOOT Media Solutions and Tabshora AI Labs and sponsored by DTM (Digital Transformation Company), part of ITHCA Group, the boot camp closed with strategic projects on AI governance, ethics, sustainable returns, 30-60-90-day roadmaps and national data sovereignty.
Read more: The first AI Nukhatha boot camp concludes in Salalah
Start Your AI Transformation
TOOT supports the complete AI journey: understand, lead, experiment, sense, automate, execute and scale.