Use cases

AI at work, across sectors

Selected projects from TOOT's work with governments, media organizations, banks and technology companies.

BankingEvaluationOne of the largest banks in the UAE
An AI customer-service employee for a leading UAE bank
TACA was evaluated not as a chat system but as an intelligent customer-service employee, answering complex banking questions in Arabic and English.
Challenge
Answer customer questions about banking products, policies and procedures clearly and consistently, in Arabic and English.
Delivered scope
An evaluation of TACA as a customer-service employee, using customer questions about products, policies and procedures in both languages.
Results
TOOT's evaluation summary describes TACA's answers as accurate, clear and consistent, reflecting the context of each question rather than memorised phrases.
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An AI customer-service employee for a leading UAE bank
MediaTraining programAl Jazeera
Newsroom workflow and social-media training for Al Jazeera Arabic
A new generation of newsroom functions and workflow around the changes social media brought to news, with a custom course for the Al Jazeera Arabic newsroom.
Challenge
Adapting newsroom work to the changes social media brought to news.
Delivered scope
Newsroom functions and workflow designed around social media, and a custom course on using social media in news work.
Results
More than 86 newsroom staff attended the course.
Training and enablement
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Newsroom workflow and social-media training for Al Jazeera Arabic
EducationTraining programMinistry of Information, Oman, and partners
AI capability programs for government and media
Hands-on AI training for public institutions and newsrooms, including Oman's Ministry of Information, Civil Aviation Authority and Chamber of Commerce and Industry, and the Al Jazeera Media Institute.
Challenge
Public institutions and newsrooms needed practical skills to put AI to work.
Delivered scope
Hands-on AI training programs delivered by Tabshora AI LAB for government bodies in Oman and for the Al Jazeera Media Institute.
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AI capability programs for government and media
TechnologySamsung
AI Translation
An AI translation project for Samsung.
Language AI
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AI Translation
TechnologySamsung
AI Transcribe
An AI transcription project for Samsung.
Language AI
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AI Transcribe
TechnologySamsung
Corpus Engineering
AI-supported corpus engineering for Samsung.
Data engineering
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Corpus Engineering
MediaEmirates News Agency (WAM)
AI Media Lab
WAM's AI Media Lab, exploring applications of AI.
AI strategy and engineering
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AI Media Lab
GovernmentConfidential state client
AI Media Hub
A confidential state's AI Media Hub, powered by AI.
AI engineering
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AI Media Hub
GovernmentGovernment client
AI Digital Diplomacy
A government's AI digital diplomacy initiative.
AI strategy and engineering
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AI Digital Diplomacy
GovernmentGovernment client
Social Media AI Stereotype
A government's social media AI stereotype project.
Media intelligence
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Social Media AI Stereotype
TechnologyMultiple clients
AI agent chatbots
AI agent chatbot projects delivered for many clients.
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AI agent chatbots
TechnologyPrivate-sector client
From a static website to an AI-first web platform
TOOT migrated a static website's content into a dynamic, fully interactive, AI-first web platform.
Website development
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From a static website to an AI-first web platform
MediaExcitem
Facebook TV
AI technology behind Excitem's Facebook TV.
AI engineering
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Facebook TV