About TOOT Holding
TOOT Holding engineers transformation in the AI era: a global engine that combines consultancy, media and advanced learning technology.
TOOT Holding is more than a technology company; it is an integrated ecosystem. From roots in complex data to leadership in learning technology through Tabshora, we equip governments, companies and educational institutions with the tools to lead the future.
The group's foundations were laid in the satellite and telecommunications sector, a demanding, highly technical environment.
A strategic shift to artificial intelligence, made to keep a competitive edge in a changing technology landscape.
Today the group turns complex data into strategic assets and manages a portfolio of companies worldwide across media, technology, education and other sectors.
Harnessing the power of AI to revolutionise education, media and telecommunications.
Seven companies across four countries, from telecom media to AI.
IDEAS TeleMedia, Jordan
Toot Video Solutions, Jordan
tootvs.com (opens in a new tab)Trafalgar AI, United Kingdom
Toot Media Solutions, United Arab Emirates
tootms.com (opens in a new tab)Next Agency, United Kingdom
YouTube @next.agency (opens in a new tab)Moments AI, Oman
momentsom.com (opens in a new tab)Tabshora AI LAB
tabshora.ai (opens in a new tab)TOOT Holding is the group behind TOOT's AI products, consulting and learning programs. This website is operated by TOOT Media Solutions.
Media, consulting and learning, held together by one AI core.
Media production and solutions. Translating emerging technology into media output that has impact.
Consulting and digital transformation. Guiding governments and companies to adopt AI in practice.
Innovative learning. An innovative way of learning built on hands-on labs and smart, engaging teaching, with Tabshora AI LAB and Alibaba Cloud Academy.
Crafting solutions that unlock new opportunities.
Integrating AI seamlessly into the business environment.
Committed to driving transformation and competitive advantage.
Using data to find new opportunities for growth and development.
Founder and CEO
A leading AI strategist with over a decade of experience at the intersection of media and technology. He has pioneered AI-driven solutions across the Arab world, advancing education, localization and ethical innovation to help organizations turn complex technologies into impactful, real-world tools.
Founder and Managing Director
A strategic leader and key liaison in AI training and international partnerships. He aligns stakeholders, shapes program structures and drives collaboration with global partners such as Alibaba Cloud Academy, turning complex initiatives into actionable, high-impact programs.
Board Member
A veteran technologist and inventor in real-time distributed data science and AI, with a career spanning Motorola, UC Berkeley, McLaren Racing and Telefónica. He holds over 30 patents and has led innovation teams on products from neural chips to smart-city platforms.
Advisor
A results-driven executive with over 25 years of international leadership in telecom, operations and business development. He has led major turnaround strategies, managed P&Ls of up to €400 million, and delivered sustained profitability across global markets.
Technical Director
AI researcher and instructor with more than 20 years of experience in computer vision, deep learning and data science. He turns complex concepts into practical applications on the Tabshora platform.
AI Engineer
Strategist and developer who designs training programs for adopting AI in real working environments, helping teams move from manual tasks to supervising intelligent systems.
Software & AI Developer
Builds AI tools and web experiences at TOOT, including the platform that brings the group's products together.
Technology, cloud, data and strategic partners on four continents.
FujitsuTechnology collaboration, Japanfujitsu.com (opens in a new tab)
FrontierInnovation partnership, USA
Alibaba CloudCloud computing partnership, Singaporealibabacloud.com (opens in a new tab)
Global SolutionsStrategic partnership, Omangsoman.com (opens in a new tab)
AnalyticaData analytics collaboration, USA
EutelsatStrategic partnership, Franceeutelsat.com (opens in a new tab)
Ministry of Transport, Communications and Information TechnologyGovernment partnership, Omanmtcit.gov.om (opens in a new tab)
Digital Transformation Management
Ettijahat Institute
TahawulOmantahawul.mtcit.gov.om (opens in a new tab)
Luminus Technical University College (LTUC)Education partnership, Jordanltuc.edu.jo (opens in a new tab)
Nordisk HjälpSwedennordiskhjalp.org (opens in a new tab)
North Sharqiyah GovernorateGovernment partnership, Omannsg.gov.om (opens in a new tab)
Expert SoftwareOmanexpert.om (opens in a new tab)
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Governments, broadcasters and development organizations that have worked with TOOT.
Al Jazeera Media Institute, Qatar (opens in a new tab)
General Organization of Radio and Television, Syria
Al Jazeera (opens in a new tab)
TRT Arabic (opens in a new tab)
Zitouna TV
Halab Al Yawm TV (opens in a new tab)Programs and projects delivered across the Middle East, North Africa and Europe, from Oman, the UAE, Qatar, Kuwait and Jordan to Morocco and Sweden.
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Maghreb Center, Morocco
